Website Redesign Best Practices For 2018
Last decade has been marked by how web traffic has surpassed any other kind of engagement between brands and users. As trends change, many of the brand owners feel the need to revamp their websites and that opens up the possibility to ruin a great domain that had nothing bad on it. But there are some ways to reduce that chance of wrecking a previous job that was well done and it consists in having knowledge of what to avoid when the time to redesign comes.
What to avoid…
- It’s important to avert the redesigns caused by outdated aesthetics.
The vast majority of website redesign attempts that fail have started with owners complaining about how awful the website is looking right now, maybe the brand needs some refreshment that can be achieved with just a change of fonts and colors and not a complete makeover since aesthetics are mostly owners’ desires and the visitors are not considered at all.
- Other important thing that is better to avoid is to leave fundamental considerations to the end.
It’s quite harmful to not predict what can happen when a major change is implemented. There might be direct repercussions over navigation bounces or engagement time during the visit that could harm SEO and even ad revenues.
- Last, but not least, you need to test everything while implementing some changes.
Most people do not collect all available data while changing vital stuff such as layout, backgrounds or ad location.
What to do…
One of the best techniques that will guarantee you success this year is tracking engagement metrics. It’s not just about how many visitors go to the website, their behavior and what they do is quite important. This way, you can learn how to affect this statistics in a positive way. For example, designing a content strategy around the content that is producing the sessions with the greatest quantity of engagement is going to guarantee you a major traffic on your website without having to touch the code of your website.
Other great practice that will help you is adjusting your layout to each type of visitor. Here lies the importance of keeping track of engagement and experience metrics like bounce rates and page views. One of the easiest ways to do it is testing different layouts and seeing how these metrics behave with the kind of visitor you want to attract to your page. Once you get the best layout, your organic traffic will grow bit by bit.
Finally, get even more mobile friendly. There are new development techniques such as PWAs that allows a mobile website have all the functionality of an app such as pre-caching, push notifications, compatibility with all devices and more. It’s also known that people is browsing the web through their phones and tablets more than they do with desktop computers or laptops.
Now you have knowledge of some dos and don’ts that will help you redesign websites in a productive way this 2018. Apply them and you’ll have success!